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	<title>Waterside Productions</title>
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	<link>http://www.waterside.com/agency</link>
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		<title>Steve Rothschild</title>
		<link>http://www.waterside.com/agency/2012/03/steve-rothschild/</link>
		<comments>http://www.waterside.com/agency/2012/03/steve-rothschild/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 17:33:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[authors]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=863</guid>
		<description><![CDATA[Steve Rothschild is the founder and President of Invest in Outcomes(IIO). IIO is a non-profit organization which developed the “Human Capital Performance Bond”, an innovative financing vehicle to both improve the productivity of state human service spending and to attract private investment capital for high performing non-profits. It became law and will be piloted in [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/agency/wp-content/uploads/rothschild.jpg" align="right" hspace="10" width="200">Steve Rothschild is the founder and President of Invest in Outcomes(IIO). IIO is a non-profit organization which developed the  “Human Capital Performance Bond”, an innovative financing vehicle to both improve the productivity of state human service spending and to attract private investment capital for high performing non-profits. It became law and will be piloted in Minnesota.</p>
<p>Rothschild  is also the Founder, Chairman and former CEO of Twin Cities RISE! , an anti-poverty organization that provides employers with skilled workers, primarily men from communities of color in the Twin Cities area, by training under- and unemployed adults for skilled jobs that pay a living wage. He is  also an ASHOKA fellow.</p>
<p>Rothschild is also A Director of the Greater Twin Cities United Way, an Advisory Board member of the Hubert H Humphrey School of Public Affairs at the University of Minnesota, and a Director of American Public Media/Minnesota Public Radio.</p>
<p>Steve is the author of The Non Nonprofit: For-Profit Thinking for Nonprofit Success,(Jossey-Bass, a Wiley imprint) publishing in February, 2012. (<a href="http://steverothschild.org" target="_blank">steverothschild.org</a>)</p>
<p>Formerly, Rothschild was an Executive Vice President of General Mills, Inc., where his responsibilities included International Food Operations, various domestic divisions, and new business activities of the company.  Earlier in his career at General Mills, he launched Yoplait, USA, a yogurt company, and was its first president. He earned an MBA from the Wharton School at the University of Pennsylvania.</p>
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		<title>Victor Villaseñor</title>
		<link>http://www.waterside.com/agency/2012/02/victor-villasenor/</link>
		<comments>http://www.waterside.com/agency/2012/02/victor-villasenor/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 20:29:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[authors]]></category>
		<category><![CDATA[other genres]]></category>
		<category><![CDATA[spiritual]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=857</guid>
		<description><![CDATA[Born in the barrio of Carlsbad, California in 1940, Victor Villaseñor was raised on a ranch four miles north in Oceanside. Since his parents were born in Mexico, Villaseñor spoke only Spanish when he started school. After years of facing language and cultural barriers, heavy discrimination and a reading problem, later diagnosed as dyslexia, Victor [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/agency/wp-content/uploads/victor.jpg" alt="" hspace="10" width="321" height="460" align="right" />Born in the barrio of Carlsbad, California in 1940, Victor Villaseñor was raised on a ranch four miles north in Oceanside. Since his parents were born in Mexico, Villaseñor spoke only Spanish when he started school. After years of facing language and cultural barriers, heavy discrimination and a reading problem, later diagnosed as dyslexia, Victor dropped out of high school his junior year and moved to Mexico. There he discovered a wealth of Mexican art, literature, music, that helped him recapture and understand the dignity and richness of his heritage.</p>
<p>Victor returned to the U.S. at the age of 20. He began to feel the old frustration and rage return as he once again witnessed the disregard toward poor and uneducated people and toward the Mexicans. Then a chance encounter with James Joyce’s <em>Portrait Of An Artist As A Young Man,</em> changed Victor’s life. It awakened a desire to confront through literature the problems associated with his cultural heritage that continued to plague him.</p>
<p>After producing 9 novels, 65 short stories, and receiving 265 rejections, Villaseñor sold his first novel, <em><strong>Macho!, </strong></em>which the Los Angeles Times compared to the best of John Steinbeck. This began a journey that would eventually lead to the publication of the national bestseller <strong><em>Rain of Gold.</em></strong> Used by thousands of teachers and school systems across the nation as required reading, Rain of Gold tells the story of Victor’s family, taking the reader from war-torn Mexico during the Revolution of 1910 to the present day.</p>
<p>Villaseñor’s body of works includes a number of nonfiction books, all used in schools throughout the country: The first family trilogy <em>Wild Steps of Heaven, Rain of Gold, </em>and <em>Thirteen Sense;</em> the second family trilogy <em>Burro Genius, Crazy Loco Love,</em> and <em>Beyond Rain of Gold</em>. Other books: <em>Jury: The People vs Juan Corona; Macho!; Lion Eyes, and Walking Stars,</em> nine short stories written especially to inspire youth. And a collection of children’s books, written for ages 2 to 200, each teach an important life lesson: <em>The Frog and His Friends Save Humanity; Goodnight, Papito Dios; Little Crow to the Rescue; Mother Fox and Mr. Coyote;</em> and <em>The Stranger and the Red Rooster.</em> The screenplay for <em>The Ballad of Gregorio Cortez,</em> starring Edward James Olmos, was also written by Victor.</p>
<p>An upcoming HBO miniseries will be on <em>Rain of Gold, </em>and <em>Thirteen Senses</em> with Maya Pictures, Producer.</p>
<p>Villaseñor’s acclaimed written works, as well as his inspiring lectures, have earned him numerous awards and endorsements, including the Founding John Steinbeck Chair appointment.</p>
<p>A gifted and accomplished speaker, Victor Villaseñor, in his candid and heartfelt manner, brings a fresh perspective to a number of universal themes, including pride in cultural heritage, the strength of family, dedication to education and personal achievement, the power of the written word, world harmony and peace.</p>
<p>Villaseñor’s commitment to world harmony and peace is demonstrated through Snow Goose Global Thanksgiving, his nonprofit organization established to promote peace and harmony throughout the world. His self-published book, Snow Goose Global Thanksgiving, describes a simple philosophy that it’s time in human story for women and children to start leading, with men ‘following in front’. Villaseñor’s motto has become “We are all one race. The human race!”</p>
<p>Victor Villaseñor continues to live on the ranch where he was raised.<br />
www.victorvillasenor.com</p>
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		<item>
		<title>Wise Notes Available for Authors</title>
		<link>http://www.waterside.com/agency/2012/02/wise-notes-available-for-authors/</link>
		<comments>http://www.waterside.com/agency/2012/02/wise-notes-available-for-authors/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 17:28:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Information for Authors]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=848</guid>
		<description><![CDATA[We are pleased to announce a great new product called WiseNotes. The Tapping the Source is now available for download at the ITunes store for only 99 cents, and this abbreviated version has video, audio interviews and about 4,000 words of text about the Tapping the Source. Wise Notes are a great way to promote [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://wisenotestraffic.com/tts-ad" target="_blank"><img src="http://www.waterside.com/agency/wp-content/uploads/widenotes-ad.jpg" align="right"></a>We are pleased to announce a great new product called WiseNotes.  The Tapping the Source is now available for download at the ITunes store for only 99 cents, and this abbreviated version has video, audio interviews and about 4,000 words of text about the Tapping the Source.  </p>
<p>Wise Notes are a great way to promote your book. They provide extra exposure, while giving your readers a summarized version of your book, along with video and other media.  </p>
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		<title>2011 Great Year for David Busch</title>
		<link>http://www.waterside.com/agency/2011/12/2011-great-year-for-david-busch/</link>
		<comments>http://www.waterside.com/agency/2011/12/2011-great-year-for-david-busch/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 00:13:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hot Off the Press]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=838</guid>
		<description><![CDATA[We&#8217;re proud to note that 18 of the top 100 Digital Photography books on Amazon for 2011 were written by Waterside author, David Busch. That means nearly one of every five listed – have David&#8217;s name on it. Congratulations to David Busch for a great year and to his agent Carole Jelen of Waterside Productions, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/agency/wp-content/uploads/busch-1.jpg" align="right" >We&#8217;re proud to note that 18 of the top 100 Digital Photography books on Amazon for 2011 were written by Waterside author, David Busch.  That means nearly one of every five listed – have David&#8217;s name on it.</p>
<p>Congratulations to David Busch for a great year and to his agent Carole Jelen of Waterside Productions, Inc.</p>
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		<title>Author Marketing Resources</title>
		<link>http://www.waterside.com/agency/2011/11/author-marketing-resources/</link>
		<comments>http://www.waterside.com/agency/2011/11/author-marketing-resources/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 23:51:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Information for Authors]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=816</guid>
		<description><![CDATA[Welcome to our on-going list of author resources, where we&#8217;ll provide cutting-edge marketing and promotion services and products that can help you get your work promoted. We&#8217;ll be adding to this list often, so be sure to sign-up for our newsletter announcements (using the form in the right column) to receive notices of new additions [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to our on-going list of author resources, where we&#8217;ll provide cutting-edge marketing and promotion services and products that can help you get your work promoted.  We&#8217;ll be adding to this list often, so be sure to sign-up for our newsletter announcements (using the form in the right column) to receive notices of new additions to this page.</p>
<p>And let us know if you have a resource you&#8217;d like to share.</p>
<table>
<tr valign="top">
<td><a href="http://www.rickfrishman.com/cmd.php?af=1436090" target="_blank"><img src="/agency/wp-content/uploads/author101.jpg" alt="" width="140" align="left" /></a></td>
<td>
<h3>Author 101 University</h3>
<p>Catch best-selling authors, top literary agents, publicists and book publishing professionals all converging at the Author 101 University experience. Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon &#038; Schuster are looking for? What is the best way to get your manuscript read when you&#8217;re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You&#8217;ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges. <a href="http://www.rickfrishman.com/cmd.php?af=1436090" target="_blank">www.author101university.com</a>.</td>
</tr>
<tr valign="top">
<td><img src="/agency/wp-content/uploads/authortools1.jpg" alt="" width="140" align="left" /></td>
<td>
<h3>Transformational Author Experience</h3>
<p>Learn from top New York Times Best-Selling Authors and leading book experts the 6-Step System to transform your book &#8216;idea&#8217; into a published book, and a thriving business! <a href="http://www.profcs.com/app/?af=1411222" target="_blank">www.transformationalauthor.com</a>.</td>
</tr>
<tr valign="top">
<td><img src="/agency/wp-content/uploads/authortools2.jpg" alt="" width="140" align="left" /></td>
<td>
<h3>Awards for eBooks</h3>
<p>To break out of the pack and rise above the noise, people must read your eBook, love it, and tell someone else. The Global eBook Awards are more than just a &#8220;sticker&#8221; and come with a built-in publicity machine. Winners and finalists will be listed on AwardsForEbook.com, receive Global eBook Award certificates, be announced in news releases and be invited to the eBook Award ceremony. See <a href="http://awardsforebooks.com/" target="_blank">www.awardsforebooks.com/</a>.</td>
</tr>
<tr valign="top">
<td><img src="/agency/wp-content/uploads/authortools3.jpg" alt="" width="140" align="left" /></td>
<td>
<h3>Book Marketing Resources and Book Promotion Tips</h3>
<p>If you need information on writing, publishing, and marketing your books, ebooks, or other information products, we can help. If you&#8217;re tired of waiting for others to sell your book, you can take action to market your books without spending a lot of money or committing a lot of time. See <a href="http://www.bookmarket.com/" target="_blank">www.bookmarket.com</a>.</td>
</tr>
<tr valign="top">
<td><img src="/agency/wp-content/uploads/authortools4.jpg" alt="" width="140" align="left" /></td>
<td>
<h3>Author Learning Center</h3>
<p>Until now, the path from writer to author has been a complicated and often frustrating affair. The Author Learning Center offers a unique combination of benefits including online writing tools and resources to help you polish your work, a social community of peers, to provide feedback and support and industry expertise from a leader in book publishing and marketing. See <a href="https://www.authorlearningcenter.com" target="_blank">www.authorlearningcenter.com</a>.</td>
</tr>
<tr valign="top">
<td><img src="/agency/wp-content/uploads/authortools5.jpg" alt="" width="140" align="left" /></td>
<td>
<h3>Arielle Ford&#8217;s Everything You Should Know</h3>
<p>Are you here to simply put a book in print or are you here to touch, inspire, move and change lives with your message, while getting paid full-time to do it? Everything You Should Know will teach you the exact steps, planning and strategy to becoming a #1 bestselling author. See <a href="http://www.EverythingYouShouldKnow.com/cmd.php?af=1411232" target="_blank">www.everythingyoushouldknow.com</a>.</td>
</tr>
<tr valign="top">
<td><img src="/agency/wp-content/uploads/authortools6.jpg" alt="" width="140" align="left" /></td>
<td>
<h3>LaunchMoxie BookLaunch</h3>
<p>Getting onto the best seller lists requires a great deal of planning and partners. LaunchMoxie can help you find partners and build your campaign for maximum results. Get into their Gift Network with your free sample chapters or other download offer and get extra exposure. Ask them about their reciprocal opportunities, which cost you nothing but sending an email to your list. See <a href="http://launchmoxie.com/" target="_blank">www.LaunchMoxie.com</a>.</td>
</tr>
</table>
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		<title>Dreamweaver Title by David Karlins</title>
		<link>http://www.waterside.com/agency/2011/09/dreamweaver-title-by-david-karlins/</link>
		<comments>http://www.waterside.com/agency/2011/09/dreamweaver-title-by-david-karlins/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 20:46:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hot Off the Press]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=806</guid>
		<description><![CDATA[A comprehensive and highly accessible overview of Dreamweaver CS5.5 Mobile and Web Development &#8212; using Dreamweaver tools to generate HTML5, CSS3, and jQuery&#8230; Create web pages in Dreamweaver using the latest technology and approaches Add native Web audio and video, and jQuery Mobile based interactivity to your websites in Dreamweaver Optimize your websites for a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/agency/wp-content/uploads/dreamweaver-karlins.jpg" alt="" width="286" height="373" align="right" />A comprehensive and highly accessible overview of Dreamweaver CS5.5 Mobile and Web Development &#8212; using Dreamweaver tools to generate HTML5, CSS3, and jQuery&#8230;</p>
<ul>
<li> Create web pages in Dreamweaver using the latest technology and approaches</li>
<li>Add native Web audio and video, and jQuery Mobile based interactivity to your websites in Dreamweaver</li>
<li>Optimize your websites for a wide range of platforms and build mobile apps with Dreamweaver</li>
<li>A practical guide filled with many examples for making the best use of</li>
<li>Dreamweaver&#8217;s latest features</li>
</ul>
]]></content:encoded>
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		<title>Digital Landscape and Nature Photography For Dummies</title>
		<link>http://www.waterside.com/agency/2011/09/digital-landscape-and-nature-photography-for-dummies/</link>
		<comments>http://www.waterside.com/agency/2011/09/digital-landscape-and-nature-photography-for-dummies/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 17:48:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hot Off the Press]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=799</guid>
		<description><![CDATA[This eye-popping guide walks you through the nitty gritty of how to take memorable and stunning landscape and nature photos. Packed with constructive advice and a good dose of friendly handholding, this full-color and extra large-trim beginner guide escorts you through the basics of photography and explains how to apply those fundamentals when taking high-quality [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/agency/wp-content/uploads/dlnpfd.jpg" alt="" align="right" />This eye-popping guide walks you through the nitty gritty of how to take memorable and stunning landscape and nature photos. Packed with constructive advice and a good dose of friendly handholding, this full-color and extra large-trim beginner guide escorts you through the basics of photography and explains how to apply those fundamentals when taking high-quality photos.</p>
<p>See it on <a href="http://www.amazon.com/Digital-Landscape-Nature-Photography-Dummies/dp/1118065123/ref=sr_1_10?s=books&#038;ie=UTF8&#038;qid=1314901089&#038;sr=1-10">Amazon</a></p>
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		<title>Living the Life Of Your Dreams Wins Global eBook Award</title>
		<link>http://www.waterside.com/agency/2011/09/living-the-life-of-your-dreams-wins-global-ebook-award/</link>
		<comments>http://www.waterside.com/agency/2011/09/living-the-life-of-your-dreams-wins-global-ebook-award/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 17:29:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hot Off the Press]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=786</guid>
		<description><![CDATA[WATERSIDE PRODUCTIONS IS PLEASED TO ANNOUNCE THAT THE FIRST EBOOK FROM WATERSIDE PRESS PUBLISHED JUST LAST MONTH IS A MAJOR EBOOK AWARD WINNER. The Award was granted to Marilyn Tam as author of LIVING THE LIFE OF YOUR DREAMS, on Saturday evening, August 20, 2011 in the category of inspirational/visionary non-fiction. The book was also [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/agency/wp-content/uploads/eBook-award.jpg" alt="" width="178" height="178" align="left" /><img src="/agency/wp-content/uploads/tam-cover.jpg" alt="" width="237" height="381" align="right" />WATERSIDE PRODUCTIONS IS PLEASED  TO ANNOUNCE  THAT THE  FIRST EBOOK FROM WATERSIDE PRESS PUBLISHED JUST LAST MONTH IS A MAJOR EBOOK AWARD WINNER.</p>
<p>The Award was  granted to Marilyn Tam as author of LIVING THE  LIFE OF YOUR DREAMS, on  Saturday evening, August 20, 2011  in the category of inspirational/visionary  non-fiction. The book was also nominated in the categories of self help non-fiction and psychology non-fiction. When informed of the award ,  Waterside Press Publisher, William Gladstone commented,” Marilyn deserves  this award. Living the  Life of Your Dreams  was written as a way for Marilyn to share with others the secrets that have enabled her to not only live the life of her dreams but to help millions of people in their life journeys.”</p>
<p>Mr. Gladstone additionally stated,”Waterside has been at  the forefront of many developments in book publishing and we are heartened that Waterside  Press&#8217; focus on  immediate time to market for short as well as full length books is now available  to our  clients. The world of book publishing is changing rapidly and authors, agents and publishers need to offer multiple rapid venues for publishing  their works. To win an award with our  very first publication is gratifying and indicates that our new rapid to market publishing model will be successful for authors and their readers.”</p>
<p>For additional information about  author Marilyn Tam please go to  http://www.marilyntam.com/about.html , For information about LIVING THE LIFE OF YOUR DREAMS  go to  http://www.marilyntam.com/books.html . For information about the global ebook awards go to  <a href="http://awardsforebooks.com/book-writing-contest/winners/2011-global-ebook-award-winners/">www.awardsforbooks.com</a>. For information about Waterside Productions Inc and Waterside Press, please use the menu options at the top of the page.</p>
<p>Waterside Productions is a leading global Literary Agency and a major force in books  internationally.</p>
<p>Marilyn Tam<br />
marilyn@usfoundation.org<br />
www.HowToUseWhatYouveGot.com<br />
www.UsFoundation.org</p>
<p>Tel. 805-969-7685</p>
<p>http://www.marilyntam.com/books.html</p>
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		<title>Donald Altman, M.A., LPC</title>
		<link>http://www.waterside.com/agency/2011/08/donald-altman-m-a-lpc/</link>
		<comments>http://www.waterside.com/agency/2011/08/donald-altman-m-a-lpc/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 19:01:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[authors]]></category>
		<category><![CDATA[body-mind-spirit-earth]]></category>

		<guid isPermaLink="false">http://www.waterside.com/agency/?p=782</guid>
		<description><![CDATA[Donald Altman, M.A., LPC, known as America&#8217;s Mindfulness Coach, is a national teacher on mindful eating and mindful living. His recent book, The Mindfulness Code, was chosen as &#8220;One of the Best Spiritual Books of 2010.&#8221; His 2011 book, One-Minute Mindfulness is a One-Spirit Book Club selection. His book Art of the Inner Meal was [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-783" title="altman" src="http://www.waterside.com/agency/wp-content/uploads/altman.jpg" alt="" width="200" height="297" align="right" />Donald Altman, M.A., LPC, known as America&#8217;s Mindfulness Coach, is a national teacher on mindful eating and mindful living. His recent book, The Mindfulness Code, was chosen as &#8220;One of the Best Spiritual Books of 2010.&#8221; His 2011 book, One-Minute Mindfulness is a One-Spirit Book Club selection. His book Art of the Inner Meal was one of the pioneering books in the field of mindful eating.</p>
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		<title>The New Non-Fiction Boom!  Opportunities for Authors</title>
		<link>http://www.waterside.com/agency/2011/08/the-new-non-fiction-boom-opportunities-for-authors/</link>
		<comments>http://www.waterside.com/agency/2011/08/the-new-non-fiction-boom-opportunities-for-authors/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 18:31:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Information for Authors]]></category>

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		<description><![CDATA[You might think that opportunities for non-fiction authors are drying up. That the abundance of free information on the Internet has not only damaged the book business, but made it impossible to turn a profit on information products. We&#8217;ve all heard stories about information websites that struggle to monetize their content. Who makes money on [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-774" title="computer-class" src="http://www.waterside.com/agency/wp-content/uploads/computer-class.jpg" alt="" width="326" height="217" align="right" />You might think that opportunities for non-fiction authors are drying up.  That the abundance of free information on the Internet has not only damaged the book business, but made it impossible to turn a profit on information products. We&#8217;ve all heard stories about information websites that struggle to monetize their content. </p>
<p>Who makes money on non-fiction any more?</p>
<p>The truth is, there&#8217;s a new information product BOOM going on right now on the Internet. And authors who package their information in the right ways are able to make huge profits from their work.  It&#8217;s important to understand that nowadays, the book is not the only way, or even the most important way to package your information. Imagine if you could take the same information you would use to write a fourteen dollar book &#8212; and produce a product that fetches two hundred dollars!</p>
<p>That&#8217;s what the new information boom is all about &#8212; packaging instructional information in ways that go &#8220;beyond the book.&#8221;  Online courses, webinars, teleseminar series, live webcasts, group coaching&#8230;these are the new ways of packaging information &#8212; and the income potential is greater than ever before.</p>
<p>Let&#8217;s look at some numbers.  In the old days, if you packaged your information as a book, you might get $1 to $3 per book sold as the author. If you sold 10,000 copies, you might make $30,000 at best.</p>
<p>If you were to package the information in a video course, you might be able to sell that product for $99 online. If you sold only 1000 courses, your income potential is almost $100,000. Subtract anywhere from $2,000 to $5,000 for the production and delivery systems and another HALF as payouts to your sales partners&#8230;and you&#8217;re still way ahead of the old model at more than $40,000 profit.  And you can still write and publish that book as essential reading for your course participants!</p>
<p>Of course, this is just a hypothetical example, but the point is clear: How you package and deliver your content has changed and new opportunities have opened up for authors that make this a boom time for information products and savvy authors. </p>
<p><span style="font-size: xx-small;">Christopher Van Buren is president of LaunchMoxie, <br />a launch service for information products <br />that helps drive the maximum results from  <br />product launch campaigns. See <a href="http://launchmoxie.com">www.LaunchMoxie.com</a>.</span></p>
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